The fascination of BMW design.

As a BMW club member, you are entitled to an exclusive 10% discount on all products in the BMW Lifestyle Shop.

You can choose from sunglasses, cases and bags to sporty BMW outfits: High-grade products from the BMW Shop will enhance your driving pleasure whatever the occasion and you are sure to look great. Vintage fans will also find a piece of authentic automobile history with the BMW Classic accessories, such as miniatures, watches, scarves or accurate reproduction goggles and caps.